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“IDEAL LIGHTING: 


Illustrating and Describing 


NEE XA iE ES 





THE ALEXALITE COMPANY 


434 East 23RD. STREET 


NEW YORK CITY 


eersHE ALEXALITE System of Illumination is 
J Ree) designed for the offices and residences of 
x4 ya=e4 those who appreciate the value of their eye- 
9 WS A| sight. The eye is accustomed to do its work 

i by daylight. Alexalite Illumination approxi- 
mates daylight conditions more closely than any other 
source of artificial light. 

The diffusing bowl of every Alexalile is of formed 
steel, coated inside with highly efficient, white, fired, 
porcelain enamel. It is scientifically shaped so as to 
secure the best effects of light distribution. In most 
cases the diffusing bowl is encased in an artistically 
moulded composition exterior. 

The arrangement of diffuser and lamp to permit easy 
cleaning with no danger of breakage, is perfect. 

The highest efficiency of the Alexalite is attained 
when used with the new Type “C’’ Mazda Lamp, the 
most economical incandescent lamp ever placed on the 
market. Owing to the heat resisting qualities of the 
diffusing bowl, Alexalites may be used without damage 
with any size of lamp from 100 to 1000 watts. 

Alexalites are recommended for the illumination of 
general offices, banks, department stores, public buildings, 
moving picture theatres, lodge rooms and residences, or 
of any spaces where clear vision and the comfort of the 
eye are a consideration. 

A wide range of designs is offered, so that selections 
may be made in keeping with architectural effects or 
special ornamentation. 

Our Illuminating Department has capable engineers 
who will give data and make suggestions regarding any 
proposed installations. Layouts for proper light dis- 
tribution and costs of operation and maintenance will 
be made gratis upon request. 







Coe 


Page Three Atle Pee AnLs Leleks 


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Commercial 


Type 


Commercial and Commercial Junior Types 
Nos. 300 and 301 


HIS is the Alezalite in its simplest form, consisting of a formed steel bowl, 
coated on the inside with white, fired porcelain enamel. Used for lighting 
large areas where special ornamentation is not required. No. 301 is similar to 
No. 300, but is smaller. Furnished the proper length for all ceiling heights. 
Dimensions No. 300, length over all, 26 inches; spread, 22 inches. 
No. 301, length over all, 18 inches; spread, 15 inches. 


Capacity No. 300, Type “C’? Mazda Lamps, sizes 300 to 1000 watts inclusive. 
No. 301, Standard Mazda Lamps, sizes 100 to 200 watts inclusive. 
Finish Dull white enamel. | 
List Price Wired complete with Okonite Wire, 36-inch insulating joint and socket, but 
without lamps. 


ING 300 Commercial aetete eeatea eayctatetete eo ace chee tm anne en alate cpr Sener: 3 $18.00 
Now30L, Commercial Juniory.7.. 25 a2 028 Sees oie oe is eo aw eve sie 13.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


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Lotus and Lotus Junior Types 
Nos. 303 and 304 


Bek general offices, moving picture theatres, cafes, lunch rooms, etc. These 
fixtures have standard Alezalite bowl, encased in a moulded composition 
exterior. No. 304 is similar to No. 303, but smaller, and is suitable for balconies, 
mezzanines, etc. Furnished the proper length for all ceiling heights. 
Dimensions No. 303, length over all, 27 inches; spread, 24 inches. 
No. 304, length over all, 20 inches; spread, 18 inches. 


Capacity No. 303, for Type “C”’ Mazda Lamps, wattages 300 to 1000 inclusive. 
No. 304, for Standard Mazda Lamps, sizes 100 to 200 watts inclusive. 


Finish Antique ivory. Other special finishes can be furnished when specified. 


List Price Wired complete with Okonite Wire, socket, 3¢-inch insulating joint, etc., but 
without lamp. 
No#3032 Lotus aes seer ee ET res een nH Te $30.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


Page Five Nab gO NIB AL ED 


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cory RIGHT 85395 


Gothic 
Type 


Gothic and Gothic Junior Types 
Nos. 310 and 311 


| Eee with standard Alezalite diffusing bowl encased in composition 
—4/ exterior. Recommended for residence, library, church, theatre or lodge 
room lighting. Furnished the proper length for all ceiling heights. No. 311 
is similar to No. 310, but is smaller. 
Dimensions No. 310, length over all, 27 inches; spread, 24 inches. 

No. 311, length over all, 20 inches; spread, 18 inches. 


Capacity No. 310, for Type “C’” Mazda Lamps, sizes 300 to 1000 watts inclusive. 
No. 311, for Standard Mazda Lamps, sizes 100 to 200 watts inclusive. 


Finish Antique ivory. Other special finishes can be furnished when specified. 


List Price Wired complete with Okonite Wire, socket, 3¢-inch insulating joint, etc., but 
without lamps. 

INOweo.LO 5 GO tll peer nee ee eeereein sivi eart ee. ee hoes Ya eect Says $58.00 

IN Gao Ll GothiGc) UniOr sere cane Se ees ts 2 taht a el eRe oe een 38.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


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Classic Type 
No. 318 


ADE of metal, with standard Alezalite diffusing bowl. Recommended 
for the illumination of residences, banks, stores, public buildings, corri- 
dors and private offices. Furnished the right length for all ceiling heights. 


Dimensions 
Finish 


Capacity 
List Price 


Length over all, 24 inches; spread, 25 inches. 
Antique ivory. Other special finishes can be furnished when specified at a slight 
additional cost. 


For Standard Mazda Lamps, sizes 100 to 200 watts inclusive 


Wired complete with Okonite Wire, socket, °¢-inch insulating joint, etc., but 


without lamp. 
No, 318,. Classic... «oe 8s. aes Rene eg ee $46.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


Page Seven 1 Ned Dy AYE PNG 1B od WEA Baad 


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Devonshire 
Type 





Devonshire and Devonshire Junior Types 
Nos. 344 and 320 


HESE fixtures have a moulded composition exterior, equipped with the 
standard Alezalite diffusing bowl. This type is distinctive and is espe- 
cially recommended for churches, lodge rooms and theatres. Furnished the 
proper length for all ceiling heights. 
Dimensions No. 344, length over all, 52 inches; spread, 32 inches. 
No. 320, length over all, 42 inches; spread, 18 inches. 


Finish Antique ivory. Other special finishes can be furnished when specified at a slight 
additional cost. 
Capacity No. 344, for Type “C’? Mazda Lamps, sizes 300 to 1000 watts inclusive. 
No. 320, for 100 and 200 watt Standard Mazda Lamps. 
List Price Wired complete with Okonite Wire, socket, 3-inch insulating joint, etc., but 
without lamp. 


INO# 344) Devonshire eee te renee a ae eee Nets ions ete tt tir $104.00 
INOS 206 Devonsiires|UmObe 2.5 oncm satis maxis tae teaver es tram i Je ate 56.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


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a 
PATENT APPLIED. re “2 


Garland 
Type 


Garland Type 
No. 350 


RNAMENTAL metal exterior yencases the standard Alezalite diffusing 

bowl. Recommended for banks, public buildings, assembly rooms and 
theatres, and for all other spaces where an ornamental type of fixture is de- 
sirable. Furnished the proper length for all ceiling heights. 


Dimensions Length over all, 30 inches; spread, 25 inches. 


Finish Antique ivory. Other special finishes can be furnished when specified at a slight 
additional cost. 


Capacity Type “C’? Mazda Lamps, sizes 300 to 1000 watts inclusive. 


[List Price Wired complete with Okonite Wire, 3¢-inch insulating joint, Mogul socket, etc., 


but without lamp. 
No,390,,Garland JD ype.) Seen, cage One eee $76.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


Page Nine AMT HexXeas ile Ei 


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Regency 
Type 


Regency Type 
No. 354 


HE moulded composition exterior of this fixture is equipped with a standard 

Aleralite diffusing bowl. Recommended for any decorated rooms, such 
as ball rooms, hotel dining rooms, banks or public buildings. Furnished the 
proper length for all ceiling heights. | 


Dimensions Length over all, 36 inches; spread, 26 inches. 
Finish Antique ivory. Other special finishes can be furnished when specified at a slight 
additional cost. 
Capacity Type “C’’ Mazda Lamps, sizes 300 to 1000 watts, inclusive. 
List Price Wired complete with Okonite Wire, Mogul socket, *<-inch insulating joint, etc., 


but without lamp. 
INOS BD ATCC CNC VRL y Demeter sere airy arene an an eS kane hele see ae $54 00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


AS ee XA oe Le Page Ten 


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Consol 
| Type 


Consol Type 
Nom D6 


XTERIOR is of metal, encasing a standard Aleralite diffusing bowl. 

These fixtures are recommended for banking rooms, lodge rooms, offices, 

corridors, and all medium sized rooms. Furnished the proper length for all 
ceiling heights. 


Dimensions Length over all, 28 inches; spread, 24 inches. 
Finish Antique ivory. Other special finishes can be furnished when specified. 
Capacity For Type “C’”’ Mazda Lamps, sizes 300 to 1000 watts inclusive. 


List Price Wired complete with Okonite Wire, Mogul socket, 3<-inch insulating joint, etc., 


but without lamp. 
Nos358, Consol Type sce versie ete ce eit ean tare er en $70.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


Page Eleven - (Aw Bee eG 


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Cameo Type 
Now 359 


HIS fixture has a metal exterior and the standard Alezalite diffusing bowl. 
Recommended for residences, private offices and medium sized rooms, or 
on mezzanines. Furnished the proper length for all ceiling heights. 


Dimensions Length over all, 17 inches; spread, 17 inches. 


Finish Antique ivory. Other special finishes can be furnished when specified at a slight 
additional cost. 


Capacity For Standard Mazda Lamps, sizes 100, 150 and 200 watts. 


List Price Wired complete with Okonite Wire, socket, %<-inch insulating joint, etc., but 


without lamp. 
ING 8300 AAI GOs LV DG Se enkepatace poe ee eM ate a etn Mee Ir recite eel can Ss $24.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


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Reed 
and Ribbon 
Type 


Reed and Ribbon Type 
No. 360 


N this fixture the standard Alezalite diffusing bowl is mounted in an orna- 
mental exterior of moulded composition. Suitable for use in ETE locations. 
Furnished the proper length for all ceiling heights. 


Dimensions Length over all, 28 inches; spread, 24 inches. 


Finish Antique ivory. Other special finishes can be furnished when specified at a slight 
additional cost. 


Capacity For Type “C’’ Mazda Lamps, sizes 300 to 1000 watts, inclusive. 


List Price Wired complete with Okonite Wire, Mogul socket, 34-inch insulating joint, etc. 


but without lamp. 
N62360; Reed and .Ribbons ype secces tae ee) cen et ere $52.00 


Gives marimum uniform illumination over the greatest area with least consumption of current 


Page Thirteen IAS LHe ie Le DG 


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Altman 
Type 


Altman and Altman Junior Types 
Nos. 362 and 363 


ie standard Alexalite diffusing bowls encased in moulded composition 
exterior. Recommended for department store lighting and general loca- 
tions where impressive looking units are required. No. 363 is exactly similar 
to No. 362, but smaller. 


Dimensions 


Finish 
Capacity 


List Price 


No. 362, length over all, 28 inches; spread, 24 inches. 
No. 363, length over all, 20 inches; spread, 17 inches. 


Antique ivory. Any other special finish can be furnished when specified. 


No. 362, for Type “C’? Mazda Lamp, sizes 300 to 1000 watts inclusive. 
No. 363, for Standard Mazda Lamp, sizes 100 to 200 watts inclusive. 


Wired complete with Okonite Wire, 3¢-inch insulating joint, socket, etc., but 
without lamp. 
ING 2062 8A livia crene cise eas Serie fate pa) Reem pec i PT eee. a aS $38.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


INABA De NILE able Page Fourteen 


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Athens 
Type 


Athens Type 
No. 364 


HIS fixture has metal exterior encasing the standard Alezalite diffusing 
bowl, and is recommended for banks, stores, public buildings, corridors, 
etc. It is furnished the proper length for all ceiling heights. 


Dimensions Length over all, 28 inches; spread, 25 inches, 
Finish Antique ivory. Other special finishes can be furnished when specified, at a slight 
additional cost. 
Capacity For Type “C’’ Mazda Lamps, sizes 300 to 1000 watts inclusive. 


List Price Wired complete with Okonite Wire, *¢-inch insulating joint, Mogul socket, etc., 
g 


but without lamp. 
No.'364,:Athens Ty pein 2 oe ct a ie ere erie a $55.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 


Page Fifteen raed brody, 2), 60 Vad Fal Ad 


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Panel Type 
No. 365 


a 


HIS fixture has the standard Alezalite diffusing bowl mounted in exterior 
casing of metal. Recommended for general use where a plain but effec- 
tive result is desired. Furnished the proper length for all ceiling heights. 


Dimensions 
Finish 


Capacity 
List Price 


Length over all, 19 inches; spread, 17 inches. 


Antique ivory. Other special finishes can be furnished when specified at a slight 
additional cost. 


For Standard Mazda Lamps, sizes 100 to 200 watts inclusive. 


Wired complete with Okonite Wire, 3¢-inch insulating joint, socket, etc., but 
without lamp. 
ING S305 Panel liy pea ne ate een creane it hss tere ett Rome sacle ret cee $25.00 


Gives maximum uniform illumination over the greatest area with least consumption of current 

















Aberdeen National Bank, 
Aberdeen, S. D. Main bank- 
ing room 52 4 48, 23 foot ceil- 
ing. 250 walt lamps, perfect 


illumination. 
















_ ) 4 - Study Room, New York 
| : Public Library. Notice perfect 
illumination on working plane. 
Renaissance type installed. 






Stenographic Room Harris 
Trust § Savings Bank Build- 
ing, Chicago. 15 foot ceiling. 
Nole perfect illumination. 
Gothic type installed. 





The above photographs were taken at night with Alexalite illumination only, 
and are typical of what Alexalites are doing wherever they have been installed. 
Alexalites are recommended for use with the new Nitrogen filled Mazda Lamp, as 
the heat generated by the lamp has no effect on the porcelain enameled steel 


diffusing bowl. 








